Omnicom Group Agencies Top Spikes Asia Advertising Festival
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2010-09-27 17:00
DDB and BBDO Win Agency of the Year Awards
SINGAPORE, Sept. 27 /PRNewswire-Asia/ -- Omnicom Group (NYSE: OMC) agencies garnered top honors at the Spikes Asia Advertising Festival in Singapore, winning all Agency of the Year titles, four out of seven Grand Prix and the most Gold awards.
DDB was crowned Network of the Year, with BBDO finishing in the third spot. Agency of the Year top honors went to DDB New Zealand Auckland, followed by Clemenger BBDO Melbourne and Colenso BBDO Auckland. Colenso BBDO Auckland was named Media Agency of the Year, with BBDO India Gurgaon finishing third.
BBDO agencies scooped four Grand Prix and more Gold awards than any other network at the festival. Clemenger BBDO Melbourne won the Grand Prix in the TV/Cinema category for the Fosters Slow Mo for Carlton Draught and the Grand Prix in Radio for Mars Petcare's Chum dog food. Colenso BBDO Auckland clinched the Grand Prix in the Outdoor category for the launch of The Pacific TV Show and the Grand Prix in Media for Yellow Pages.
TBWA won accolades with TBWA\Hakuhodo, picking up four Silver and four Bronze awards in seven out of 11 categories. Creative Juice Bangkok snagged a Gold for its outdoor campaign for 3M's Cushion Wraps. TBWA\Tequila Singapore received a Bronze in Direct and Sales Promotion and a Silver in TV/Cinema for Africa for Standard Chartered Bank.
Tim Love, CEO, Omnicom, APIMA (Asia Pacific, India, Middle East and Africa), said, "The results signify the collective strengths of our agencies' inspired creativity and innovation on behalf of our clients in the region."
DDB Asia Pacific walked away with the most awards in the show, with winning entries from DDB Group agencies across the region, including Australia, Hong Kong, India, the Philippines, Singapore, Shanghai, Sydney, Rapp and Tribal DDB.
John Zeigler, Chairman & CEO, DDB Group Asia Pacific, Japan and India, said, "Spikes Asia is a creativity festival, the leading award show on this side of the world. It celebrates the work. It's been quite a journey and a reflection of the quality of our DDB talent to get to the top."
The Spikes Asia Advertising Festival is Asia-Pacific's industry-defining festival for advertising and creativity. The festival, a collaboration of Cannes Lions and Haymarket, is one of the most authoritative and influential advertising awards presentations in creative excellence across different advertising and marketing platforms in the region.
The categories of the illustrious Spikes Awards include Outdoor, Radio, Print, Digital, Direct and Sales Promotion, Design, Media, TV/Cinema Craft, Print Craft, Integrated and TV/Cinema. Six juries comprised of leading international and regional creative professionals form the judging panels.
For a full winner's list, please refer to the official festival website http://www.spikes.asia/winners/2010.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and communications company (http://www.omnicomgroup.com). Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries and regions.
SOURCE Omnicom Group Inc.