Principles of Marketing

• TYING

  20 Apr 08, 09:28

  Can someone explain what is the "Better Mousetrap theory" to me? 

  I scourge through the internet but still cant understand what are they trying to explain especially about the part where someone beat your path to the door or so. 

  And my teacher came up with some swiss knife example. Does anyone know this too?

   

  Thanks for all help!!

• justinfoo

  20 Apr 08, 19:48

  Originally posted by TYING:

  Can someone explain what is the "Better Mousetrap theory" to me? 

  I scourge through the internet but still cant understand what are they trying to explain especially about the part where someone beat your path to the door or so. 

  And my teacher came up with some swiss knife example. Does anyone know this too?

   

  Thanks for all help!!

  The Better Mousetrap theory - Build a better mousetrap, and the world will beat a path to your door

  It means that if you got a better idea than someone else, the crowd will come to you automatically. Key word here is 'automatically'

  'the world will beat a path to your door' means that the world will come to you...

  An example of the Mousetrap theory : You invented a 'thing', but you did not market it to the stores or publicise it. But still people come to you for your invention. (or come to you automatically)

• TYING

  20 Apr 08, 22:29

  Hey thanks so much!! Those few sentence made me understood, it was much clearer then me having read thru the whole website. =D

• justinfoo

  21 Apr 08, 05:11

  Haha, no prob...