SEMINAR- Attaining PERSUASIVE POWER in Business Writing
Attaining PERSUASIVE POWER in Business Writing
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17 & 18 July 2002 (Wednesday & Thursday)
9.30am - 5.00pm, Grand Hyatt Singapore
We can have the best idea, the best product or even the
best strategy in the world. However, if we fall short of
the power to communicate what we have to offer in a way to
enable decisionmakers to understand, accept or buy it,
our great idea amounts to nothing. As writing is a central
function in today's business communication (especially
with the use of email and other electronic messages), the
POWER of persuasive writing is a key asset in an
organisation. The ability to present our ideas, products
or services in writing with persuasive impact is crucial
in winning goodwill, gaining approval and clinching
deals in today's competitive business environment.
This two-day seminar has been developed for business
executives who are required to write with PERSUASIVE
POWER. It develops our ability in using language to
"woo and win" in business writing. It explains how to
target key decisionmakers with language that is clear,
effective, and credible. It also provides special writing
suggestions, emphasising word choice, and sentence
structure. This seminar helps us to improve our
PERSUASIVE POWER in writing by employing "Argument and
Negotiation Strategies" to win the heart of our audience.
If you are responsible for business writing in your
organisation, and would like to see how you can attain and
be empowered with persuasive writing skills, this is an
opportunity you should not miss. Confirm your participation
now by filling in and returning the registration form below.
TOPICS TO BE COVERED:
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* Hitting Our Targets
- Audience and Purpose
* Business English is Plain English
- Today's business writing styles and conventions
* Being Clear and Convincing
- Using language to woo and win in business writing
- Argument strategy and negotiation skills in writing
* Shaping and Structuring
- Topic, sentence and paragraph development
- Editing techniques
- Strategies for presenting and formatting information
This seminar will enable participants to:
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* Sharpen their persuasive writing skills by focusing
on Argument and Negotiation Strategies.
* Improve the fundamentals of contemporary business
writing in correspondence and reports.
Who should attend:
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Managers, executives and professionals who require
PERSUASIVE POWER in writing to convey information,
messages, make decisions, persuade and convince others.
>>> DON'T MISS OUT ON THE OPPORTUNITY <<<
>>> TO ATTEND THIS SEMINAR <<<
Your Speaker - DR. ARLENE BASTION (BA DipEd MEd EdD)
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Dr Bastion holds a Doctorate from the University of
British Columbia and a Masters Degree from University
of Malaya. She has lectured and taught programmes in
the areas of Communication Skills, Technical Report
Writing and Professional Ethics as Assistant
Professor with leading university and educational
establishments. Her previous work experience and
contacts had also enabled her to understand the modes,
techniques and issues of communication in different work
settings. Dr Bastion has developed a variety of executives
development programmes in "Persuasive Writing",
"Negotiation Skills" and "Interpersonal Relationships".
Her other research and teaching interests also include
Moral Philosophy, Ethics, Education and Critical Thinking.
REGISTER NOW TO PARTICIPATE IN THIS SEMINAR
BY FILLING IN YOUR DETAILS BELOW
********
You can send in your registration details via e-mail to
[email protected]or fax it through to FAX:+65-63244820
(Overseas participants requiring hotel bookings
may contact JKYL for further assistance.)
Attaining PERSUASIVE POWER in Business Writing
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17 & 18 July 2002 (Wednesday & Thursday)
9.30am - 5.00pm, Grand Hyatt Singapore
Mr/Ms/Dr* :-
Position :-
Organisation :-
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Country :-
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Registration Fee: Sing$998 per participant
(including luncheon, refreshments and seminar materials)
PAYMENT METHODS
[ ] Cheque/bank draft* enclosed made payable to
"JKYL (INTERNATIONAL) PTE LTD"
[ ] Please charge my AMEX/Master/Visa/Diners* card
Card No:-
Expiry Date:- Signature: ______________
If you are paying by cheque/bank draft, return this form
with your payment to our address below:
JKYL (INTERNATIONAL) PTE LTD
11 COLLYER QUAY, #06-05
THE ARCADE, SINGAPORE 049317
Tel:+(65)-62233170 Fax:+(65)-63244820
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