LONDON - Gender differences are emerging in the content men and women are downloading to their mobile phones. Games are mainly downloaded by men, while women are fuelling the business for ringtones, the BBC reported yesterday.
The findings came from a quarterly survey of mobile phone usage commissioned by mobile marketing firm Enpocket.
The research also found that 3G video is slowly growing, though the services are being used by a small proportion of British mobile phone owners. Less than 3 per cent use 3G, up from 1 per cent a year ago. 'Mobile owners are getting to grips with the more advanced features on handsets, beyond SMS,' said the chief executive of Enpocket Jonathon Linner.
But mobile gaming is catching on, with 1.9 million people, or 5 per cent, downloading a game in the last three months. Most who do so are male (58 per cent) and under 34 years old.
Young women make up just more than half the 5.9 million who downloaded a ringtone in the previous three months.
It is estimated that GBP163;70 million (S$220 million) worth of ringtones were sold last year. The business is generating such a buzz that accountancy firm KPMG is to release a fortnightly chart on the 20 most popular ringtones, the BBC said.
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sgboy2004
can differentiate a phone owed by a crocodile???
gaoyue
I own a P900 but hardly play the games, but I love the mp3 ringtones which I can make myself. And I'm a guy so thats not accurate.
wuming78
actualli i myself hardly play games on my fone, and i always use ring ring as the tone.
FireIce
me transfer mp3 to my fone to use as ringtone......
sgFish
Originally posted by FireIce:
me transfer mp3 to my fone to use as ringtone......